Meet our dedicated team

Get to know the talented barbers and natural hair care professionals who make New Identity Barbershop a community staple. Each member brings unique skills, passion, and years of experience to ensure you leave looking and feeling your best.

Mel: The foundation of our legacy

Mel, the proud owner and founder of New Identity Barbershop, has been a professional barber for 25 years. Transitioning into ownership 22 years ago alongside his brother, he built this shop into a true neighborhood landmark. Mel is the foundation, ensuring every client who walks through our doors leaves looking their absolute best. His dedication and expertise have cultivated a welcoming space that has stood the test of time.

P Da Barber: Bringing diversity and consistency

In our 2nd chair, you'll find P Da Barber, who brings a vibrant diversity to our client base. Known for being the "fun fact giver" and possessing excellent communication skills, especially with our younger clientele, P makes every visit an engaging experience. With over 5 years of professional barbering experience, he consistently delivers reliable, high-quality service, making him a favorite among many.

Lead Loc Technician Bella: Expert care for natural hair

As the head of our hair salon chair, Bella is our esteemed Lead Loc Technician. A highly successful loc and braid technician for 20 years, she is also wonderfully kid-friendly. As a mother of three, Bella approaches her services with the same kindness, patience, and top-quality care she would provide to her own children. Her expertise ensures your natural hair receives the best possible treatment in a nurturing environment.

"The atmosphere and energy at New Identity Barbershop are amazing. It truly feels like home, and the team makes every visit a pleasure."

A happy client